OptiCraft

Customizable Eyewear Solutions for Every Face

Opticraft mockup
Opticraft mockup
Opticraft mockup

Client:

OptiStyle

Duration:

6 months

Year:

2023

Problem:

Traditional eyeglass designs have long struggled to accommodate the diverse array of facial shapes and sizes, often resulting in a one-size-fits-all approach that fails to resonate with consumers.

In light of this, the challenge was set to design a line of stylish and comfortable glasses that catered to individual preferences and needs.

Process:

Harnessing the power of advanced 3D scanning technology, the design team embarked on a mission to capture precise facial measurements and translate them into personalized frames.

This iterative prototyping process allowed for continual adjustments in fit, material selection, and aesthetic details, ensuring that each pair of glasses was tailored to perfection.

Collaboration with optometrists and fashion experts further enriched the design journey, guaranteeing optimal comfort, vision correction, and style.

Results:

The culmination of these efforts birthed a revolutionary line of customized glasses that swiftly disrupted the eyewear industry.

Offering a diverse range of frame shapes, colors, and materials to suit various preferences and lifestyles, the glasses struck a chord with consumers seeking both fashion and function.

Notably, the incorporation of enhanced comfort features such as adjustable nose pads and lightweight construction garnered widespread acclaim, cementing the brand's status as a beacon of innovation in personalized eyewear solutions.

Gallery:

Opticraft mockup
Opticraft mockup
Opticraft mockup
Opticraft mockup
Opticraft mockup
Opticraft mockup
Opticraft mockup
Opticraft mockup
Opticraft mockup
Opticraft mockup
Opticraft mockup
Opticraft mockup
Opticraft mockup
Opticraft mockup
Opticraft mockup

Interested In Working Together?

I'm always open to new and exiting ideas! Let's discuss it over a [virtual] coffee.